News
Dynamic ToolbarTM Releases Next-Generation Toolbars with New DTX Technology
posted Oct 26, 2009
MONTREAL, Quebec, October 26, 2009 — Dynamic Toolbar, developed by Visicom Media, today released a new toolbar platform based on DTX, its next-generation toolbar technology. Dynamic Toolbar DTX is revolutionizing the toolbar user experience by allowing toolbar publishers to move away from link-based toolbars to create highly interactive next-generation toolbars with meaningful applications and services.
Dynamic Toolbar DTX makes it possible to create a “stickier,” more engaging user experience through the use of not only Ajax but also Flash, Adobe AIR, and Silverlight. Look at some examples on the Dynamic Toolbar Website.
“Next-generation toolbars are much more than links. They are service-based aggregators that bring your Web site functionality onto your toolbar,” says Patrice Carrenard, CEO of Visicom Media Inc.
With Dynamic Toolbar DTX, users can be engaged at the highest level with the functionality they have come to expect from today’s Web applications. Built-in Ajax components with rich features, such as the advanced search box with auto-suggest, e-mail notifier, weather forecast, anti-spyware, game manager, and news reader, can be added to a DTX toolbar in minutes. DTX toolbars also have a unique capability that allows Web apps to be dragged and dropped onto toolbars.
Dynamic Toolbar provides a complete development environment with a full set of tools and resources for developers, from a plug-and-play interface involving no coding to a software development kit. Toolbar development on the Dynamic Toolbar platform relies on open Web standards, allowing anyone to develop using Ajax, HTML, JavaScript, CSS, and XML. Learn more about the new Dynamic Toolbar platform at http://www.dynamictoolbar.com
About Dynamic Toolbar
Dynamic Toolbar is the leading toolbar platform developed by Visicom Media Inc. for building, deploying, and managing next-generation toolbars. To date, more than 600 customers and partners have deployed their toolbars successfully with Dynamic Toolbar. Some of the most recognized brands on the Web have put their trust in our toolbar platform, including Yahoo!, Comcast, NASDAQ, VeriSign, Oracle, Verizon, Date.com, Miniclip, and Big Fish Games. To keep up to date on announcements from Dynamic Toolbar, follow via Twitter at http://twitter.com/dynamictoolbar.
Media Contact:
Dominic Tremblay
CMO, Visicom Media
450.672.9512
dtremblay @ visicommedia.com
W3i Introduces 3quencyTM, a Unique Toolbar Service for Increased Consumer Engagement
posted Jul 16, 2009
ST. CLOUD, MN, Marketwire - July 16, 2009 - W3i, an application network that increases distribution, revenue, and engagement for Windows applications, introduces a new service, 3quency™, a toolbar platform that simplifies the building of complex toolbars, including client and user customization features, that encourage engagement.
Building a toolbar that engages the user with useful content and quality search capabilities is an effective marketing strategy to increase user engagement. 3quency makes it easy with drag-and-drop apps and flexible design capabilities for stronger branding combined with W3i's robust reporting system supplying the data needed for effective toolbar management. "The technology makes it easy for a client to configure a toolbar's content so that each user segment receives a unique, relevant experience that increases engagement. Users can easily customize to suit their own needs; strengthening engagement resulting in longer user tenure and increased performance," comments Ryan Weber, Vice President of Corporate Strategy and Co-Founder of W3i.
The first toolbar delivered by 3quency is an upgraded and enhanced Freeze.com Toolbar offering more engaging content as well as access to the app gallery. The free Freeze.com Toolbar is one of the most accepted recommendations offered through W3i's Application Network.
W3i partnered with Visicom Media, a world-wide leader in the development of toolbar technology. Visicom Media has eight years of toolbar experience building Dynamic Toolbar, one of the most robust toolbar platforms, providing toolbars for Comcast, Verizon, Oracle, NASDAQ, Miniclip, Date.com, and VeriSign. Its new DTX technology is a unique platform for building, deploying, and managing next-generation toolbars. "We're very happy to partner with W3i and be able to provide an unparalleled toolbar experience with our Dynamic Toolbar DTX platform. Thanks to its flexible architecture, it's now really easy for 3quency users to add their favorite apps with a simple drag and drop or adapt almost any functionality for clients," said Dominic Tremblay, CMO of Visicom Media.
W3i distributed over 21 million toolbars using a network approach for application distribution. To learn more, contact W3i about 3quency or visit us online at: http://www.w3i.com/increase-engagement.aspx.
About W3i
W3i increases revenue, distribution and engagement for Windows applications and plug-ins. W3i uses a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset. W3i's Application Network uses InstallIQ, W3i's proprietary Windows installation manager, the first installer to be certified in the TRUSTe Trusted Download Program. Tested and optimized on over 250 million installs -- currently 7 million installs monthly and growing, W3i will prove to be a valued partner in growing your application business. To learn more, visit W3i's Application Network.
